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The elements that physically surround a product are those that determine the final choice of the consumer. The physical point of sale is where the “moment of truth” occurs in which the consumer chooses the product and places it in their shopping basket. The consumer looks at the packaging (in this case, the display), rather than the price, often between 4.7 and 6 seconds before depending on the product. If our exhibitors do not follow a sustainable manufacturing strategy, we will not only be missing the opportunity to contribute to the preservation of the environment, but we will probably be at a disadvantage compared to other competitors that use these manufacturing processes.
At Vilarnaucart we have equipment specially designed for the manufacture of exhibitors. Machines with minimum preparation and format change times. Designed to make short and medium runs profitable and adapt to the demands of the POS market.
